Creating Engaging Communications

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Our Work

Project Included

  • Customer Experience Audit
  • CRM Strategy
  • Email Design
  • Marketing Analytics

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Project Detail operates in the highly volatile foreign currency trading space, providing customers with round the clock access to this exciting, and oftentimes brand new trading marketplace for customers around the world.

This space attracts before experience and inexperienced financial traders, and this had a wide swath of customers coming in to try the service. A customer segmentation strategy was developed, along with a Customer Relationship Marketing (CRM) plan for each segment, followed up by the creation of several core email templates.

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